Relationship Between Sales Promotion And Sales Performance Of State Corporations In Kenya

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Mr. Peterson N. Njeru
Dr. Nancy G. Rintari
Dr. Wilson Muema, PhD

Abstract


This study examined the relationship between sales promotion and sales performance of State Corporations in Kenya. This is a descriptive study, 165 respondents selected with the aids of census technique. Statistical package for social science (SPSS) version 26 adapted to the data from the questionnaire. This study justified there is a relationship between personal selling and sales performance. Also, sales promotion had an influence on customers’ demand for a product and therefore this study recommended that sales representative of an organization should be well trained on what is expected from them on the job. This would enable them to be able to convince the customers as to why they need to purchase such a specific product. 

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Author Biographies

Mr. Peterson N. Njeru

Kenya Methodist University

Dr. Nancy G. Rintari

School of Business and Economics,Kenya Methodist University

Dr. Wilson Muema, PhD

School of Business and Economics,Kenya Methodist University

How to Cite
Peterson, Nancy, & Wilson. (2022). Relationship Between Sales Promotion And Sales Performance Of State Corporations In Kenya . Academic Journal of Social Sciences and Education, 10(3). Retrieved from http://ajsse.org/index.php/1/article/view/240