Effect Of Cost Leadership Strtaegy On Fundraising Performance Among Small And Medium Npos In Kenya

Abstract

The purpose of the study was to study the effect of cost leadership strategy on the fundraising performance of these SM-NPOs in Kenya. The study was guided by the Competence-based theory. The target population was 2232 organizations classified under the small and medium non-profit organizations. Stratified random sampling was adopted. A random sample of 328 organizations will be selected for the study. The study targeted one staff from each of the selected organizations, handpicked from either middle or senior level management since these are the custodians of strategic decisions. A questionnaire was the main data collection instrument for the study and was administered to the selected employee. As such, the main source of data was primary. The study used of statistical package for social sciences (SPSS) to analyze the collected data. This will then be summarized using percentages, mean and standard deviation. To determine the existing relationships among the variables, the study used the use of regression analysis. The results showed that cost leadership strategy affected fundraising performance among small and medium NPOs in Kenya (β = 0.755, P< 0.05). It was concluded that cost leadership strategy affected fundraising performance among small and medium NPOs in Kenya. It was recommended that the management of the small and medium NPOs should put in place high a cost leadership strategy as it leads to high fundraising performance.