Purpose: The purpose of this study was to assess the influence of strategic management practices on the performance of NGOs in Nairobi County.
Methodology: The study employed a descriptive research design. A sample size of 95 NGOs will be selected from which the study will select one strategic manager from each NGOs within Nairobi County to participate in the study. Primary data were collected through the use of a questionnaire. Data collected were quantitative in nature. Quantitative data were analyzed by descriptive analysis. The descriptive statistical tools such as SPSS and MS Excel helped the researcher to describe the data and determine the extent used. The findings were presented using tables. Tables and figures were used to summarize responses for further analysis and facilitate comparison. The study utilized Karl Pearson's coefficient of correlation to describe the association among the study variables. This aids in forecasting the strength of the dependent and independent variables' relationship.
Results: The study outcome revealed an existing positive and significant correlation between Situation Analysis Practice, Strategy Formulation Practice, Strategy Implementation Practice and Strategy Evaluation and Control Practice and the performance of NGOs in Nairobi County.
The study recommends that Situation Analysis Practice significantly influence performance of Non-Governmental Organizations in Nairobi County therefore the NGOs in Nairobi County need to prepare plans to cope with changes as they face different situations. According to the study, NGOs in Nairobi County should adopt strategies that will allow them to identify their corporate mission, specify feasible targets, develop tactics, and establish policy guidelines. Effective strategy development can describe what the organization offers to community, objectives can describe what needs to be completed, and strategies can describe how the mission and objectives will be met.